Jeffrey Miller

John Lewis Store | London England

Recreated the London Tube experience while wearing Bose Quiet Control (active noise-cancelling) headphones within an alcove of the John Lewis' personal audio and electronics department.

Video screens play train motion while audio plays passenger voices, the typical train screeches and familiar train prompts of: "next station..." and "mind the gap"... - familial Tube experiences. Customer experience (UX): The customer enters, sits down, places on the nearest headphones and the ambient noice fades away and they enjoy some music. This scenario creates a memorable "Wow" experience for the customer.

Award Recognition:

"Thank you for your commitment to designing and bringing to life exciting work that sets the bar for our competitors."

- Bose Excellence Award

Accolades:

"Again Jeff proved to be someone who is critical and made the difference so that we were able to respond quickly to an opportunity at John Lewis. Thanks to the excellent design work we managed to get an approval from John Lewis very quickly. Great job!"

- Robert Wold,

Regional Merchandising Planner Europe bij Bose Corporation
Amsterdam Area, Netherlands

Created an animation to best depict and sell in my experience vision. It worked and has contributed to a significant lift in sales. It's now exhibiting in London.